Watching a cartoon program with my son one day I came across an advertising of a dietary supplement for kids actually ending with the lines “ ask your mom to buy you XXX today”
I was amazed yet again by such act of blatant direct marketing to kids. Research has shown that teens do influence purchase decision for vehicles and consumer durable brands however the target audience for brands today seems to be becoming younger and younger.
Should it be allowed…in some developed countries there is a ban on such advertising but obviously not the case here. There were some news reports on the regulatory bodies becoming tougher with brands on their claims but the larger point is advertising to kids. A kid watching an hour of TV a day would be exposed to a minimum of 10-15 brands talking to him or her…and trying to occupy their mind space.
Is it ethical? Should young vulnerable kids be exposed to tall claims by brands making a beeline for the parents wallet? Though the final choice of purchase always rests with us…is it ethical though is the larger point?
Be it pre, play or regular is a bliss. Not from the point of being the institute that it is,that will always remain.Schools are a bliss for the me time it gives most mothers that is if they find the time from other chores?
The pre, play and day care centers are also allow working moms to get back to their careers… but are also putting kids out of home at a much younger age compared to developed nations.
I am not going to propagate a change in system here. Our systems are here to stay and I am all in for exposure starting early as it increases the child’s confidence, provides learning, sets a routine, gives them a chance to deal with and be with peers of the same age and a whole host of other benefits.
Teachers in such schools do a magnificent job.We get tired with handling one kid, imagine them handling 10-15 of them together with the help of a maid or two albeit for a few hours but still. They also grow in stature and have a significant impact on our young ones. In fact, at times their word is more powerful than ours and any course correction you want to try will be stone walled. We would want to course correct only when we find that what they have been taught has probably been misunderstood or interpreted wrongly but since it has come from ma’am it has to be done. No amount of reasoning or logic will change the mind, similarly if there are pronunciation issues want to try and correct them? Good luck!
Word of advice only try and course correct if the impact is significant otherwise just flow with the tide 🙂
Out shopping at a modern trade stores one weekend I was shocked and dismayed at what I am going to narrate. On middle aged urban looking mother of two slapped her younger son (would not have been more than four) not once but thrice in public across the face. I was aghast at what I saw and so were many others. A couple of onlookers in fact were brave enough to try and counsel the hot tempered women which only led to the husband becoming abusive in defense and asking people not to interfere in the family matter.
To be fair to the mother, I don’t know what the boy had done…but could it have been so grave and serious to meet such a punishment . It has been over two years since I saw this and till today the scene is etched in my mind. A lot of us reading this may think, so what’s the big deal…the mother was only trying to discipline the boy…but was she really doing that or leaving a scar in the boy’s mind which may or may not heal with time….sounds melodramatic but true…the boy was shaking and crying …the husband agitated and embarrassed.
Will this act of physical violence help the mother in ensuring that the boy tow’s her line? Temporarily, maybe, in fear of getting a repeat treatment…but is this really the way we should bring up our children…or is something deeper…maybe our frustration which we conveniently vent on our unsuspecting angels…in management books it a very common teaching…award in public and admonish in private….shouldn’t this mantra be applicable to our personal lives as well…?
I think it would…because for me slapping and that too on the face is a strict no-no and should possibly never be indulged in…in fact some developed countries have law to protect kids from parental violence…do we need such a law here?